Every route starts with better prospects.
Lyra Leads gives you the tools to identify UK households that match the criteria you set for canvassing, lowering your customer acquisition costs and helping you focus on what matters most to you.
Build your ideal customer profile
Define the profile of leads you want to target as your ideal customer. The lead generation engine then uses this profile to identify matching properties for your canvassers.
Pick where to source leads from
Choose LADs, MSOAs or LSOAs to refine your target area. The platform pulls every property in those boundaries to ensure your lead pool is within the correct boundaries.
Narrow the pool to your kind of candidate
Column, ratio and logical filters across EPC, census, deprivation, building data and much more. Filters are stackable and previewed live so you see exactly how many properties survive each rule before saving.
Rank the final lead pool to your needs
Lead scoring ranks the remaining properties so route planning can prioritise the doors that best match your campaign.
Hand the pool to a route plan
Route configs sit on top of a lead pool to define how routes are formed. Multiple route configs can target the same lead pool with different canvass windows or target areas for your teams.
Narrow the lead pool for this route run
Route configs start from the parent lead config target and can narrow it to specific MSOAs or LSOAs for a focused route run.
Set the team's working rules
The optimiser uses these constraints to move leads into routes that fit a real working day. Automatic canvasser assignment balances workload across the team and ensures efficient resource utilisation.
Group the lead pool into walkable territories
Network-aware planning clusters nearby high-scoring properties into compact units sized for a canvasser day. Every territory is scored by lead density and gated by canvassability so sparse leftovers don't distort routes.
Routes ready for canvassers to use
Routes are sequences of stops drawn through its territory. Optimised to start and finish near public transport links.
Feedback collected from the doorstep
Canvassers log responses against each property as they walk. The platform aggregates feedback so campaign managers have visibility into canvasser performance and lead conversion rates.
Every door has a profile
Property enrichment and full score breakdowns allow for canvassers to see exactly why this property qualified and what to look out for.
Turn survey responses into follow-up records
Qualified doorstep responses carry the property, route, canvasser, answers, consent state, and encrypted contact fields into a CRM-ready handoff.
